Monday 25 January 2016

Pure speculations: When are Canon and Nikon coming to the mirrorless market?

Pure speculations: When are Canon and Nikon coming to the mirrorless market?

There are a lot of speculation going on about when Nikon and Canon will enter the mirrorless market. Most people seem to forget that its only 20% of a market that Nikon and Canon allready share 80% and that the ramaining 20% is a hornets nest of inverstment with Sony, Fujifilm, Olympus and so on, realeasing cameras and lenses on the double. 

Thus,  i can't really tell you how it will happen and when it will happen. But there is one thing i can tell you for sure. That is how they dont want it to happen. There is no way Nikon or Canon would like to jeopardise their combined 80% market share by helping Sony, Olympus and Fujifilm close the gap between mirrorless and DSLR in peoples minds. 

Nikon and Canon has very successfully imprinted in the consumers that "full frame" is the future. It's a powerfull meme that the m43 brands and Fujifilm has to fight every day. If that somehow was broken, smaller cameras would be a threat to them and they may want to compete. Likewise, if Sony managed to start making cameras and lenses that appeal to photographers as well as techies, that may do the trick. One of them may or may not loose their nerves as mirrorless slowly grow, but in the end, its not up to Canon and Nikon, but the actors on the mirrorless market to show that its a part of the market worth competing in.

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